In 1980, fifty percent of Upjohn research was focused on the
prostaglandins but there was little to show for all that
expense. One of the biggest successes (no pun intended) was
Caverject, a sterile powder formulation of alprostadil. It was used to
treat erectile dysfunction. It is still made in Portage and sold
by Pfizer in 2019.
Shown below is a kit handed out to doctors, who would show the
patients and their spouses how to inject the medication. This
kit was anonymously donated. In
pre-internet video days it made sense to show patients where to
inject using a model penis, which had the Upjohn logo on the
bottom of it. Patients could actually practice injections on the
model. A humorous marketing item below is a telescoping
Caverject pointer.