Caverject - for Erectile Dysfunction  

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In 1980, fifty percent of Upjohn research was focused on the prostaglandins but there was little to show for all that expense. One of the biggest successes (no pun intended) was Caverject, a sterile powder formulation of alprostadil. It was used to treat erectile dysfunction. It is still made in Portage and sold by Pfizer in 2016. 

 

Shown below is a kit handed out to doctors, who would show the patients and their spouses how to inject the medication. This kit was anonymously donated. In pre-internet video days it made sense to show patients where to inject using a model penis, which had the Upjohn logo on the bottom of it. A humorous marketing item is a telescoping Caverject pointer.


           

The Caverject package below is a humorous advertising item. You strike it with your fist on a hard surface. This causes the baking soda and soda water inside to combine, which creates enough gas to inflate a plastic penis. Oh, the fun we had back in Upjohn days!

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